We use beauty and personal care products everyday.

Many cosmetic preparations contains molecules small enough to pass through your skin dermis and gets absorbed by your body or enters the blood stream.

Learn more about ingredients you should avoid in your every day products.

We look at the science and evidence behind these ingredients. We will avoid controversial ingredients unless there are good scientific safety evidence. 

The following list are substances you will never find in our brands. Click on the hyperlinks to see why we want these ingredients out of our products.

We prefer to follow EU regulations as the cosmetic regulation is stricter than US FDA.



Restricted use in EU.
J&J Talc Case


Compounds that has a causative link too cancers. Formaldehyde Phenacetin Coal Tar Mineral Oils ( untreated or mildy treated) Ethylene Oxide ( as a by product of chemical processing) Heavy Metals ( Hexavalent chromium, Cadmium, Arsenic) Crystalline Silica

Heavy Metals

Exposure to heavy metals can lead to reproductive, immune and nervous system toxicity. Examples of heavy metals Lead, Arsenic, Mercury,Cadmium,Chromium.


Propylene Glycol
(Potential Contact Dermatitis)

Harmful Preservatives

Methylisothiazoline (MIT) Parabens ( List of Parabens banned in the EU) Isopropylparaben Isobutylparaben Phenylparaben Benzylparaben Pentlyparaben

Mineral Oil

Mineral oil is a colorless and odorless oil that’s made from petroleum—as a by-product. Mineral oil is considered “comedogenic,” which means it can clog your pores and increase the risk of acne and blackheads. It is a cheap filler ingredient with little skin benefits.

Endocrine Disruptors

(Hormone Disruptors)
BHA ( butylated hydroxyanisole)
Ethanolamines (TEA,DEA,MEA,Cocamide diethanolamine)

Aluminium based and other colorants

Lakes ( Lakes are mostly aluminium based colorants used widely in lipsticks an other cosmetic applications) D&C RED 6 (CI 15850) D&C RED 7 (CI15850) D&C RED 21 ( CI45380) D&C RED 27 ( CI 45410) D&C RED 28 ( CI 45410) D&C RED 40 (CI 16035) D&C YELLOW ( CI19140) CARMINE (CI 75470,E 120) Alumnium Chelate of carmine acid.