Zero List

We look at the science behind it. We will avoid controversial ingredients unless they are proven safe.

The following list are substances which you will never find in our  products and the brands that work with us. Click on the hyperlink to read more about why we want these ingredients out of our products.

We follow EU regulations as they are stricter than US regulations. (EU Approved and Prohibited substances.)

  1. Talc. ( Restricted use in EU)
  2. Glycols
  3. Endocrine Disruptors ( Hormone Disruptors):
    • BHA ( Butylated hydroxyanisole)
    • Ethanolamines
      • TEA (Triethanolamine)
      • DEA ( Diethanolamine)
      • MEA (Monoethanolamine)
      • Cocamide diethanolamine
  4. Carcinogens ( Compounds linked to cancer) Read More.
    • Formaldehyde
    • Phenacetin
    • Coal tar
    • Benzene
    • Mineral oils ( Untreated or Mildly Treated)
    • Ethylene oxide ( as a by product of chemical processing)
    • Heavy Metals ( Hexavalent Chromium, Cadmium, Arsenic)
    • Silica ( Crystalline Silica)
  5. Preservatives
  6. Colorants
    • Lakes ( Lakes are mostly aluminium based colorants that are widely used in lipsticks and other cosmetic applications)
      • D&C RED 6 ( CI 15850)
      • D&C RED 7 (CI 15850)
      • D&C RED 21 ( CI 45380)
      • D&C RED 27 (CI45410)
      • D&C RED 28 (CI 45410)
      • D&C RED 40 (CI 16035)
      • D&C YELLOW 5 CI 19140
      • Carmine CI 75470, E120 (Aluminium chelate of carminic acid)